A telephone call from long-standing IntegriSure client, Naas Botha, was the catalyst for a star-studded celebrity and charity golf day held in support of well known cricket and rugby commentator, Edwill van Aarde who also presented the popular television games show, Flinkdink.

Consumers, world-wide, are feeling the economic ‘pinch’, with many simply trying to stay afloat in terms of their bond and car repayments. Long-term financial commitments often take precedence under these circumstances.

IntegriSure, established in 1998 with a view to providing the over-fifty market with personal, motor and home insurance cover, celebrates its tenth anniversary this year. Historically viewed as a high-risk demographic due to the health and physical functioning-related difficulties often associated with ageing, it was IntegriSure Chief Executive Officer and co-founder, Arnold van der Linde, who first recognised the benefits associated with doing business with a more mature market.

IntegriSure, established in 1998 with a view to providing the over-fifty market with personal, motor and home insurance cover, celebrates its tenth anniversary this year. Historically viewed as a high-risk demographic due to the health and physical functioning-related difficulties often associated with ageing, it was IntegriSure managing director and co-founder, Arnold van der Linde, who first recognised the benefits associated with doing business with a more mature market.

Insurance remains, for many, a ‘grudge purchase’, and difficult economic times have resulted in this sentiment becoming increasingly entrenched amongst South African consumers. Attitudes towards insurance intermediaries have, furthermore, not always been positive, with many questioning the value these advisors add.

Providing the over 50 market with short-term insurance services, whilst presenting some challenges, does bring with it the benefits associated with servicing a more discerning and ‘market savvy’ clientele. Creating an environment conducive to providing them with the expertise they deserve is therefore essential.