Gesticulation is a wonderful means of communicating one’s feelings. Some gestures are, of course, not fit for civilized company, however tempted one may be! But to indicate that you’ve really had enough of something, it is quite in order to gesticulate with an imaginary slit across the throat, meaning: “Now I’m really fed up!”
If you’re older than 50, Integrisure will agree that you have every reason to be properly fed up. Fed up with being exploited, fed up with people underestimating your intelligence, fed up to be treated condescendingly or sneered at.
What has happened to the respect that characterized the way in which elderly people used to be treated by South African society? For many years they worked their fingers to the bone to feed their families, educate their children and contribute to the growth of their employers’ concerns as well as the economy and wealth of the country. Alas – in many instances they got more kicks than halfpence for their efforts, and their wisdom, accumulated over a lifetime, is conveniently disregarded.
Those who have passed the 50 year mark, have earned their senior status in society. They should not allow people, companies and organizations to exploit or dictate to them, because those who underestimate their intelligence are often either still greenhorns, or people with hidden agendas.
Why should the more experienced consumers be labeled with the same tag as youngsters? They don’t need to, and have every reason to be fed up with this attitude. They deserve their rightful share of the market. It is a simple fact that older people act more responsibly. They ought to be fed up with practically subsidizing through their premiums the insurance portfolios of the younger generation.
It is an absurd generalization and a myth that older people hit sidewalks and cause accidents because they can’t see. To the contrary! They are, in fact, the people who drive more carefully, obey traffic regulations, have their eyes tested regularly and wear glasses when necessary. They take much more responsible care with their property and assets. And they don’t claim for each small trifle either.
In short – the over 50s pose a lower risk and should be rewarded accordingly. How? By paying lower insurance premiums, of course!
Worldwide, the older generation is the fastest growing insurance market. It is incomprehensible that this responsible, financially strong market is so often overlooked by other sectors. Integrisure Brokers, however, go through life with their eyes wide open and identified this specific market a long time ago.
“We realise that older people require products that were developed specifically with their needs in mind. They have reason to be fed up with existing general products that were only patched here and there in vain efforts to accommodate them as well. Oh no! They deserve much more and they have the right to demand it, too. That is exactly why we at Integrisure focus specifically on the market for people over 50,” says Arnold van der Linde, the Managing Director of Integrisure Brokers.
This live wire brokerage fully understands and intensely appreciates the superior knowledge and experience of the over 50’s. “They are better informed clients and deserve to be treated with the necessary respect,” he says.
Integrisure is fed up with that segment of the market which exploits the over 50’s, and distinguishes itself from them by its dedication to the over 50s. Integrisure is committed to ensuring that people over 50 get what they so richly deserve as far as insurance is concerned.